Brand Strategist | Qualitative Researcher | Storyteller
Portland, Oregon
Hi hi. I’m Amalia.
I use an ethnographic lens to help brands discover their north star, understand their audience, tell their stories, and drive true impact.
Everything I do is in service of creative, and the big ideas that guide it.
I am available for freelance opportunities in branding, ad, or research agencies in Portland and beyond.
Capabilities
INPUTS
strategy workshop design + moderation
focus group design + moderation (IRL and virtual)
stakeholder and subject matter expert interviews
.ai desk research support
ways in / creative territories concepting
surveys
project scoping + management
OUTPUTS
purpose, positioning + brand foundations
digital + traditional ethnographies
audience insights + profiling
customer journeys
messaging hierarchies
creative briefs
brand ladders + BARATAs
naming + visual IDs
Recent Projects
Most of my work is top secret, and can’t be shown publicly.
Relevant work samples can be provided upon request for prospective employers and trusted co-conspirators only.
