Creative Strategist | Qualitative Researcher | Brand Storyteller
Portland, Oregon
Hi hi. I’m Amalia.
I use an ethnographic lens to help brands discover their north star, understand their audience, tell their stories, and drive true impact.
Everything I do is in service of creative, and the big ideas that guide it.
I am available for freelance and full time opportunities in branding, ad, or research agencies in Portland and beyond.
Capabilities
INPUTS
strategy workshop design + moderation
focus group design + moderation (IRL and virtual)
stakeholder and subject matter expert interviews
.ai-supported category analysis
ways in / creative territories concepting
surveys
project scoping + management
client relationship-building + team morale-boosting
OUTPUTS
purpose, positioning + brand foundations
digital + traditional ethnographies
audience insights + profiling
customer journeys
messaging hierarchies
creative briefs
benefit ladders + BARATAs
naming + visual IDs
Recent Projects
Most of my work is top secret, and can’t be shown publicly.
Relevant work samples can be provided upon request for prospective employers and trusted collaborators only.
