Client: Wyoming Department of Health

Campaign: Thank a Vaccine

Team: Sukle Advertising & Design, Sparrow Strategy

Services: Desk research, multi-day client-facing strategy workshop, key stakeholder and subject matter expert interviews, in-field ethnographic research across Wyoming, post-fielding internal creative workshop

Deliverable: Audience ethnography, creative strategy, and tactical programmatic recommendations

Wyoming was already one of the least vaccinated states in the country. Then the controversy generated by COVID-19 had a devastating effect on the vaccination rates across adult and childhood diseases. The Wyoming Department of Health hired Sukle and Sparrow to change that.

The campaign changed the conversation in Wyoming. It has been widely lauded for its approach and execution, including taking home silver at the 2024 Clio Health Awards. And most importantly, vaccination rates for proven vaccines are now up year over year: 19% for adults and 2.5% for children.