Client: Mountain House
Team: Shepherd Customer Growth Consulting
Services: Category audit, digital ethnography, virtual focus groups design and moderation, and internal strategy workshops
Deliverable: Refreshed positioning, audience insights, and customer journey mapping
As a legacy adventure food brand with a 50+ year history making the best freeze dried meals around, Mountain House needed a fresh strategy for connecting with their next generation of consumers. First, they needed to know who those audiences were - thats where Shepherd stepped in.
Our multi-phased research approach revealed a differentiating strategy for growth rooted in evocative human truths capable of unifying multiple diverse audiences and use cases.
