Client: Hydro Flask

Campaign: Let’s Go! Product Benefits Campaign

Team: North

Services: A streamlined methodology including secondary research, internal stakeholder and audience interviews, and a collaborative client-facing strategy workshop

Deliverable: A new arsenal of brand+product frameworks: refreshed audience profiles, a BARATA, and a Brand Ladder

Faced with a cluttered category and a classic case of writer’s block, Hydro Flask needed a new set of tools to reposition, differentiate and expand its product portfolio, ensuring evolution into the future and beyond the bottle.

Our work inspired new product pipelines and campaigns by North repositioning Hydro Flask as a joyful everyday lifestyle brand.