Client: Pivotal
Team: Baldwin&, Sparrow Strategy
Services: Desk research, client-facing strategy workshop, key stakeholder and subject matter expert interviews, prospective and EAP customer interviews, post-fielding internal creative workshop
Deliverable: Go-to-market brand strategy, including a future-oriented category definition; key stakeholder and audience profiles; customer journey; future use case profiles; recommendations for PR and invertising; and their first ever brand foundation including purpose, positioning, character, pillars and proof points.
Pivotal is a tech start up pioneering a new era of advanced aerial mobility. After a decade of thoughtful engineering and product innovation, they were on track to be the first to market with a personal, emissions free, ultra lightweight eVTOL (electric vertical takeoff and landing vehicle). They brought on Sparrow and Baldwin& to help tell their story and bring their “flying car” to market.
Our foundational work lead to Pivotal’s successful entry into the market, including the design and launch of their new website, their events strategy at experiential air shows, the development of their Early Access Program, and the completed sale to their first dozen customers — and counting.
